Facebook has let us know the specifics on uploading artwork for your social media page. Look no further to being able to express your brand with clarity.
Unfortunately Facebook uses poor image compression algorithm to resize your cover photo. To avoid pixelation and poor compression, follow the guide below!
As you can see in the image above, you can see just how heavy of an image compression facebook uses around texts and graphics. The logo contrasts poorly against the background and looks unprofessional.
how do we combat this you may ask? All you need to do is follow a few simple steps…
1. Upload your image with the correct dimensions
Make sure the image dimensions are 851px x 315px. These dimensions are what Facebook actually displays the cover photo as, so uploading it in as the correct size prevents scaling and cropping.
2. Remember to leave a space where your profile picture will be.
Your profile picture actually overlaps your timeline cover photo in the bottom left. Make sure you leave space in your image design.
3. Most importantly, the image size.
You must make sure that the size of your image weighs in at less than 100KBmark. Make sure you select JPEG format when saving. The best way to do this is to use Photoshop’s ‘save for web’ feature. The ‘save for web’ dialogue box is really useful as it gives you a live preview of the quality at that specific setting
That’s it! As you can see above, the difference is uncanny. Key point is to make sure your file you upload is under the 100KB mark, then your cover photo will look fantastic!